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EMBARGO: 00:01 MONDAY 6 FEBRUARY 2017<br />
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CENTRA CONTINUES TO LEAD THE CONVENIENCE MARKET WITH RECORD SALES OF €1.59 BILLION IN 2016<br />
IRELAND’S NUMBER ONE CONVENIENCE RETAILER TO ADD 460 JOBS TO STORE NETWORK AND OPEN 20 NEW STORES IN 2017<br />
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Photo shows Martin Kelleher, Managing Director Centra and Ian Allen, Centra Sales Director pictured at the Centra National Conference, where the brand announced sales of €1.59 billion in 2016, a 3% increase on the previous year’s performance which further cements Centra’s position as the market leader in the Irish convenience sector. Underpinned by its strategy to redefine convenience, Centra will build on this momentum in 2017 with plans to open 20 new stores, adding a total of 460 new jobs to the Centra network as part of a €20 million investment. Centra’s continued growth was driven by the implementation of the retailer’s transformative ‘Live Every Day’ programme – a response to a growing consumer trend towards healthy alternatives which has so far seen Centra increase sales of salad boxes by 80%, a 46% rise in sales of raspberries, strawberries and blueberries, and a 22% increase in water sales. <br />
Photo: Don MacMonagle<br />
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For further information please contact:<br />
David Callaghan                                    	<br />
Edelman                                              	<br />
01 678 9333 / 087 9388880                                       	<br />
david.callaghan@edelman.com
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