Thursday, 29th April: Pictured at the official launch of the 2012 SuperValu TidyTowns competition are Mr. Phil Hogan, T.D., Minister for the Environment, Community and Local Government, and Mr. Martin Kelleher, Managing Director of SuperValu. The launch took place in Killarney, Co Kerry, which won the title TidyTowns title in 2011. .Celebrating 21 years of involvement with the TidyTowns competition, SuperValu is now title sponsor of the SuperValu TidyTowns competition, and are calling on people all over Ireland to 'Get their hands dirty' for their local community. Last year saw over 820 cities, towns and villages entering the competition and it is envisaged over 30,000 volunteers will get involved with SuperValu TidyTowns in 2012. .Photo shows Minister Phil Hogan with Martin Kelleher, Managing Director, SuperValu with Killarney children, Louise and Laura Fleming, Anna Dunlea, Ana Maguire and Ben Flavin at the launch of the SuperValu Tidy Towns 2012 award in Killarney..Picture by Don MacMonagle...FREE PR PHOTO FROM SUPERVALU.For further information please contact:.Nora Lawton/Joanne O'Sullivan...Sue Lamon-Diver.Edelman.....Head of Communications .01 6789333/086 8292493.